iKON Grand Opening
The New International Party

Overview

iKON is a new international party in Fortitude Valley.

Approach

The approach for designing the project targeting young international students emphasizes minimalism and incorporates a space/star theme to distinguish itself from other party promotions.

This is based on an analysis of how other venues promote their events, allowing for the identification of opportunities to differentiate. The design strategy features a colour scheme that is comfortable to look at, avoids excessive graphics or light effects, and incorporates elements that relate to space or stars, such as galaxies or futuristic typography.

To engage with online communities, social media is a significant focus of the design.

The goal of the visual identity created for the project is to stand out from competitors and reflect the interests and preferences of the target audience.

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